PI: Undercover - New York final logo
PI: Undercover - New York was a fictional show within a show that I was tasked with branding. I researched a number of similar police procedurals for inspiration, and designed a little over thirty-five different logo variations. The above design ended up being the final selection.
After the main branding was established, there were a number of very specific merch apparel pieces referenced in the script, each emblazoned with a show logo for either a specific season or department. So then each subcategory of logo needed to be designed, approved, and handed off to the Costumes department with enough time for them to manufacture each piece.
PI: Undercover - New York | CAMERA DEPARTMENT
The star of the show, Jack Mancuso
PI: Undercover - New York | ART DEPARTMENT
PI: Undercover - New York | SEASON 1
PI: Undercover - New York | SEASON 2
PI: Undercover - New York | SEASON 3
Some logo variations were applied to merch as well.
merch mockups
