Designing the branding for something as irreverent as Bitch Water is purely a good time. I really enjoyed leaning in to the boldness of the colour scheme. Additionally, I had the opportunity to design a complicated bit of packaging in the form of the case. Specifically, I was proud of getting the wavy lines to line up when the case is assembled, as you can see below.
To develop the template for the case, I started with an actual case of beer that I broke down and carefully measured. I did test prints on regular paper to ensure that everything lined up when assembled. I also mocked up cans of the seltzer in the three different flavours as product photos to be part of the design.
The assembled case
Lemon lime flavour mock-up
Peach iced-tea flavour mock-up
Strawberry lemonade flavour mock-up
